Draft display ad SET:

"Demand 1B"

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Paid Facebook & Instagram Feed

These are ads that will appear across Meta platforms – Facebook and Instagram – in targets’ feeds/timelines. We have four primary elements here:

  • Creative: The square graphic/image that appears.
  • Share Text: The text that is above the creative. It is recommended that it’s less than 125 characters.
  • Meta Headline: The headline is just below the creative. Maximum: 40 characters
  • Meta Description: The very subtle text below the headline. Maximum: 25 characters:

12:52

Sponsored •

Paid for by

[disclaimer]

Tell your lawmakers: pass a 100% Clean Energy by 2035 Bill 

DEMAND CLIMATE ACTION →

New Jersey must act.

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12:52

Liked by John Doe and 27 others

Paid for by

[disclaimer]

Tell your lawmakers: pass a 100% Clean Energy by 2035 Bill 

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Paid Facebook & Instagram Story

These are ads that will appear across Meta platforms – Facebook and Instagram – in targets’ stories. Stories are accessed at the top of their feeds when they open the app or scattered occasionally into their feeds. 

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